This is where we work with the client to determine what goals the site needs to fulfill. Once we know the site’s goals, we can define the scope of the project. I.e., what pages and features the site requires to fulfill the goal, and the timeline for building those out
With the scope well-defined, we can start digging into the sitemap, defining how the content and features we defined in scope definition will interrelate. Now that we have a bigger picture of the site in mind, we can start creating content for the individual pages, always keeping search engine optimization in mind to help keep pages focused on a single topic. It’s vital that you have real content to work with
With the site architecture and some content in place, we can start working on the visual brand. Depending on the client, this may already be well-defined, but we might also have to define the visual style from the ground up. Once everything’s working beautifully, it’s time to plan and execute your site launch!