Formed in 2014, Straight HypazMedia is a full-service Internet marketing services provider with B2B and B2C clients of all sizes. If your company wants to increase revenue through more online sales or a larger sales lead pipeline, we can help you succeed. With a large full-time, expert staff, we have the experience and talent to stand out from the crowd in the lucrative — but highly competitive — online marketing space.
Search engine optimization is one of our most popular services and extremely effective for lead generation marketing campaigns. SEO enables you to connect with Google users when they are searching for the products or services you offer, but don’t know who you are. SEO generates highly qualified leads not only because the timing is right, but also because Google users frequently have more confidence in organic results than paid ads.
Pay-per-click advertising — Google AdWords campaigns in particular — enables you to get top position on Google without having to wait for an SEO campaign to take hold. The great advantages of PPC are flexibility and speed of generating ROI. PPC can be an excellent complement to an SEO campaign, or work well on its own, especially for B2C, e-commerce and lead generation campaigns with strong offers.
In some industries, certain types of display advertising produce higher conversion rates than standard PPC campaigns. Retargeting, for instance, enables you to display ads to people who have already visited your website. Because these people have already expressed interest, they are more likely to respond to your ad. Social media advertising, contextual targeting and site targeting are other options that may take your paid online strategy from good to great.
For businesses serving local markets and for big companies with local/regional target markets, local SEO has become a virtual necessity. Many Google searches have local intent, especially with mobile phone users —a market too big to ignore. Local SEO has a much different set of techniques than standard SEO, techniques we’ve learned and refined for decades.
Email marketing still works wonders, so long as campaigns are managed with great skill and the content is truly useful to subscribers. Two big advantages of email: everybody uses it, and campaigns can accomplish a wide range of marketing goals — lead generation, online revenue, brand building, customer retention, customer engagement, and much more.
