Search engine optimization is one of our most popular services and extremely effective for lead generation marketing campaigns. SEO enables you to connect with Google users when they are searching for the products or services you offer, but don’t know who you are. SEO generates highly qualified leads not only because the timing is right, but also because Google users frequently have more confidence in organic results than paid ads.
Pay-per-click advertising — Google AdWords campaigns in particular — enables you to get top position on Google without having to wait for an SEO campaign to take hold. The great advantages of PPC are flexibility and speed of generating ROI. PPC can be an excellent complement to an SEO campaign, or work well on its own, especially for B2C, e-commerce and lead generation campaigns with strong offers.
In some industries, certain types of display advertising produce higher conversion rates than standard PPC campaigns. Retargeting, for instance, enables you to display ads to people who have already visited your website. Because these people have already expressed interest, they are more likely to respond to your ad. Social media advertising, contextual targeting and site targeting are other options that may take your paid online strategy from good to great.